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THE POLUMANA® SALES APP IN USE AT FÖRCH

FÖRCH is a modern family business with a multi-channel sales approach that perfectly combines the benefits of interpersonal relationships and digital solutions. As part of the switch to SAP S/4HANA, the company also implemented the POLUMANA® Sales app for more digitalization in the field.

SECTOR

Industry & Handicrafts

EMPLOYEES

3.500 (2021)

TURNOVER

514 Mio. EUR (2021)

LOCATION

Neuenstadt am Kocher, Germany
Steffen Federer - Head of IT and Digital Business at FÖRCH

STEFFEN FEDERER

Head of IT and Digital Businesses at FÖRCH
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"For me, it is obvious that BLUE-ZONE GmbH played a major role in ensuring that we were able to successfully implement the project in such a short period of time despite a simultaneous ERP system implementation and the incredibly complicated external conditions."

CEO BLUE-ZONE Dr. Richard Mayr

DR. RICHARD MAYR

CEO at BLUE-ZONE GmbH
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"The special thing about FÖRCH is the personal relationships that the field staff have with their customers, some of which have grown over decades. You can't digitize that away. On the contrary, you have to support it with digital tools, for example by using a renewed web store and our POLUMANA® app in combination with a modern ERP system."

The mission

In 2019, the decision was made to replace the aging, self-developed ERP system first in Germany and then also the respective systems in the approximately two dozen European national companies with SAP S/4HANA.

Among other things, this should create the prerequisite for future digital solutions. By future digital solutions, we mean contemporary tools such as an efficient and customer-friendly web store and a modern and reliable sales app. For the latter, FÖRCH opted for a solution based on the POLUMANA® app from BLUE-ZONE GmbH. In combination with a modern ERP system and the renewed webshop, a future-proof digital infrastructure was to be created.

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